As we’ve talked to attorneys throughout the years, we’ve noticed that a number of law firms have a deep mistrust of marketers and agencies. Some have been burned before by agencies that weren’t transparent with their methods or results. Others blame a lack of prospects or new clients on the agency, saying they wasted their […]
Law Firm Marketing
Ready for Your Close Up? Why Your Law Firm Website Needs Professional Photography
Imagine that you invested in an entire remodel for your house. Everything is gutted and replaced with new finishes, from the flooring to the countertops and even the light switch covers in every room. When the project is finally complete, you marvel at the modernity your “new” home and how much it matches your personal […]
The 6 Ways People Hire a Lawyer… On Their Phone
The other day I was sitting in my mechanic’s lobby getting my air conditioner fixed when I noticed a car getting hauled in on the back of a flat bed. The passenger’s side front end of the car was mangled beyond repair, fluid still leaking everywhere, clearly totaled. I then watched a car pull in […]
Why Your Law Firm Should Use Client Personas
By Brianna Sullivan A key part of brand development is developing one or more “personas”, or users of the brand. These personas are kept in mind throughout the entire branding and design process, and should help to shape decisions in the future. Previously we have discussed the importance of identifying your target market to guide […]
How Do Millennials Hire Lawyers?
Today there are 75 million millennials in the U.S. making up about 20-25% of the population. They have the largest population of any generation in American history, and they are starting to dominating the market place. As Tina Wells, CEO and founder of Buzz Marketing Group, puts it, “They definitely have money to spend.” Millennials […]
Embrace Cause Marketing, Market to Millennials
How do you view millennials? Do you see them as a generation to embrace or do you tend to balk at them? According to a survey done by The Boston Consulting Group , non-millennials view the millennial generation as spoiled, lazy, or entitled. But when describing themselves, millennials perceive themselves as hard working, open minded, and social. This difference in perceptions can hinder a […]
