You may be surprised by my answer here, and maybe I am being a bit contrarian or borderline idealist, but I do not believe that most lawyers should have a blog on their website. What? Are you crazy? I know that there are over 7 million results on Google when searching for, “should lawyers blog?” […]
Content
3 Ridiculously Obvious Reasons Why People aren’t Clicking on your Content
By Ben Dahl Take a look at this search result for “what to do after a car accident.” Notice anything? 1. Everyone has the same content. On a quick scroll, what would stand out to you? Probably the only unique result. User focused headlines are stronger than SEO focused headlines. Sources that provide checklists and […]
WHAT COMES FIRST: THE MESSAGE OR THE MEDIUM?
UNDERSTANDING CONTENT STRATEGY AND LINKABLE ASSETS By Justine Daley I recently played a pretty tough game at a user experience and interactive design meetup. To play the game, we were each given a piece of paper with a phrase on it. We needed to say whether or not the phrase on our paper was “content” […]
CAN LAWYERS TELL BIGGER, BOLDER, AND BRAVER STORIES
By Justine Daley If you went to Lawyernomics this year, you may have participated in a session with Ann Handley, Chief Content Officer at MarketingProfs. Because of my involvement with the American Marketing Association, I was lucky enough to see her speak right here in Cincinnati, Ohio. Her main point was about being bigger, braver, […]
ARE YOU INADVERTENTLY NATIVELY ADVERTISING?
By Jabez LeBret With the political circus surrounding the still far off election, the FTC announced a huge announcement that could directly impact your law firm’s marketing. This new rule on native advertising (we will get to what that is in a second) was overshadowed in December by other news. Many things in life go […]
Protecting Referrals with a Strong Online Presence
Are you losing referrals you didn’t know you had? Over the past few years there has been a plethora of data and statistics describing how consumers utilize online search, review websites, social media, and mobile devices to look for local businesses. While we believe all of this data is correct in the direction things are […]
