Let’s get straight to the heart of the matter. Too many times do we see non-descriptive ads popping up in the first position for broad searches like, “Texas Accident Attorney” with headlines that say nothing about specific services or practice areas. When someone searches “Texas Accident Attorney,” they want results that match as closely as…
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6 TAKEAWAYS FROM PILMMA 2016 SUPER SUMMIT
Last month I was fortunate enough to attend the PILMMA 2016 Legal Marketing & Management Super Summit in Salt Lake City, Utah. Lawyers from across the country gathered for the 3-day summit to learn from over 30 speakers about how to better market and manage their law firm. What is PILMMA? The Personal Injury Lawyers…
ONLINE MARKETING FOR LAW FIRMS UPDATES FROM PUBCON
An Interview with GNGF CMO, Jabez LeBret Every year thousands of marketers converge on Las Vegas in the fall to gather for Pubcon – the world’s largest social and search conference. Jabez LeBret, Chief Marketing Officer and co-founder of GNGF, was invited for the fifth year to present at both the mastery day and several…
TEXT ADS: GOOGLE’S MONSTER CHANGES
By Kinan Alhoch Back in May, Google announced that half of searches were now done through smartphones, tablets, and other mobile devices – though probably not Google Glass. (Can we all admit that was awful already?) Armed with this data Google will be making some monster changes to Google text ads starting in September. Here’s the…
LAW FIRM MARKETING AGENCIES ARE LIKE CLOUD COMPUTING
By Mark Homer The other day I was talking with a partner at a small law firm about the pros and cons of local and cloud storage. He was overwhelmed, debating on whether to set up an in-office server or utilize cloud services to handle email and file storage. But my advice was simple: I…
IS YOUR LAW FIRM READY FOR THE “MILLENNIAL APOCALYPSE”?
By Brianna Sullivan As a “millennial” myself, I can’t tell you how much it annoys me to read about how up in arms everyone is about my generation. One day we’re ruining the world, the next we’re saving it. On Tuesday we’re lazy, entitled brats but by Thursday we’re taking jobs from everyone over 35….