Social media is a realm where many attorneys fear to tread—and for good reason. The ethics surrounding social media use—what counts as legal advice, what is considered advertising, when an attorney-client relationship is created, and what is discoverable—are complex, with many rules still in flux. Still, attorneys can and should use social media to grow […]
Social Media
How to Make Your Web Content #Awesome
Recently, several GNGF team members attended the Content Marketing World conference in Cleveland to stay updated on the latest trends in the industry and to see what changes apply to legal marketing. Here are our biggest takeaways: Help over hype: The major trend in marketing today is giving the customer useful information rather than promoting a […]
The ethics of LinkedIn
In recent years, the ABA and a number of state bar associations have attempted to more specifically outline the ethics of online advertising. Some areas, however, still remain gray. One such area is LinkedIn endorsements. On LinkedIn, members may “endorse” each other for their skills and expertise. You may request an endorsement from someone you […]